Gupshup vs Notion

By valuation, Notion is the larger company at $11B versus $486M — a 22.6x difference. Size can also be measured by team: Gupshup employs 800 people while Notion has 2500 employees.

Gupshup has raised more in total funding at $546M, compared to Notion's $418M — a gap of $128M. Combined, the two companies have completed 12 known funding rounds.

Notion leads with an Awaira Score of 91/100, while Gupshup sits at 60/100. That 31-point gap reflects real differences in funding, scale, and traction — it's not a vanity metric.

Gupshup was founded by Beerud Sheth in 2004. Notion was founded by Ivan Zhao in 2013. Visit each company's profile on Awaira for a full founder biography.

Gupshup: Gupshup is an Indian enterprise AI platform founded in 2004 that specializes in conversational AI and messaging infrastructure. The company provides a cloud-based platform enabling businesses to build, deploy, and manage chatbots, virtual assistants, and messaging applications across multiple channels including WhatsApp, SMS, email, and web. Its core technology focuses on natural language processing and conversational interfaces for customer engagement and support automation. The platform serves enterprise clients across industries including banking, retail, healthcare, and telecommunications. Gupshup's technology allows businesses to automate customer interactions, handle high-volume conversations, and integrate AI-driven responses without extensive custom development. The company operates as a business communication platform with emphasis on emerging market use cases, particularly in Asia. With $400 million in total funding and a current valuation of $500 million, Gupshup has maintained private status while establishing significant market presence. The company competes in the conversational AI and chatbot platforms sector alongside players offering similar messaging and automation solutions. Its positioning reflects focus on practical enterprise deployment rather than foundational AI research. Founded two decades ago, Gupshup transitioned from early messaging services to modern AI-powered conversation platforms, capturing growth in business messaging automation particularly in developing markets where SMS and WhatsApp integration remain critical for customer reach. Gupshup emphasizes multi-channel conversational AI infrastructure tailored for emerging market enterprises, distinguishing it through practical implementation over advanced model development. Notion: Notion is a workspace productivity platform founded in 2013 that combines database management, document editing, and project management capabilities. The company has evolved from a note-taking application into an all-in-one workspace that integrates AI features for content generation, summarization, and automation. Notion's core product allows users to create customizable databases, wikis, and workflow systems without requiring extensive coding knowledge. The platform serves individual users, small teams, and enterprises seeking centralized workspace solutions. Notion's AI capabilities assist with writing, editing, and task automation, positioning it within the enterprise AI category. The company competes with tools like Microsoft Teams, Asana, Monday.com, and Confluence, differentiating through flexible database architecture and extensive customization options. Notion has achieved a valuation of $11.0 billion as a private company with $418 million in total funding. The company generates revenue through subscription tiers and enterprise licensing. Notable adoption spans startups, creative agencies, and Fortune 500 companies managing documentation and project workflows. Notion's growth trajectory reflects increasing demand for integrated workspace solutions combining collaboration, AI, and data management capabilities. Notion's differentiation lies in its block-based architecture that allows users to build customized workspaces combining databases, documents, and AI assistance without technical expertise. Notion operates in the Enterprise AI sector and is headquartered in United States. Founded in 2013 by Ivan Zhao, Notion has raised $418M in total funding, achieving a valuation of $11B as of its latest round. The company's funding journey includes a Seed of $2M in 2013, a Series A of $10M in 2017, a Series B of $50M in 2020, a Series C of $275M in 2021. The most recent round was led by Coatue Management. With approximately 2500 employees, Notion has established itself as a Private-stage player in the Enterprise AI market. The company holds an Awaira Score of 91/100, reflecting its strong position across valuation, funding trajectory, team scale, and market influence. Notion competes in a rapidly evolving segment alongside other Enterprise AI companies. Based in United States, Notion is part of a growing international AI ecosystem attracting talent and investment. The Enterprise AI space has attracted significant investment in recent years, with companies racing to capture enterprise and consumer demand for AI-powered solutions.

Gupshup got there first, launching in 2004 — that's 9 years of extra runway. Notion didn't arrive until 2013. In AI, that kind of head start means more training data, deeper customer relationships, and a bigger talent moat.

Gupshup has about 800 employees; Notion has about 2500. A bigger team usually means more revenue or heavier VC backing, but in AI, small teams can build at massive scale.

Yes — they're direct rivals. Both Gupshup and Notion compete in Enterprise AI, targeting many of the same buyers. If you're evaluating one, you should be looking at the other.