Modulai vs Celonis

Celonis has a disclosed valuation of $13B, while Modulai's valuation is not publicly available, making a direct size comparison difficult. Celonis employs 1000+ people.

Celonis has raised more in total funding at $2B, compared to Modulai's $2M — a gap of $2B. Combined, the two companies have completed 4 known funding rounds.

Celonis leads with an Awaira Score of 90/100, while Modulai sits at 30/100. That 60-point gap reflects real differences in funding, scale, and traction — it's not a vanity metric.

Modulai was founded by Carl Broms in 2018. Celonis was founded by Alexander Rinke in 2011. Visit each company's profile on Awaira for a full founder biography.

Modulai: Modulai develops AI systems for game optimisation and player behaviour analysis, using reinforcement learning and player modelling techniques to help game developers create adaptive game difficulty systems, balance in-game economies, and personalise player experiences at scale. The Stockholm company targets mobile and PC game studios seeking to improve player retention and monetisation through AI systems that respond dynamically to individual player behaviour patterns.\n\nThe company is early stage with seed-level funding from Swedish technology investors and angel backers with backgrounds in the gaming industry. Modulai has worked with Nordic game studios on player lifetime value prediction and dynamic difficulty adjustment systems that modify gameplay parameters in response to real-time player performance signals.\n\nModulai operates in the game AI market alongside companies including Modl.ai, Wluper, and the internal AI teams of large game publishers including Electronic Arts, Ubisoft, and Activision Blizzard. The intersection of machine learning and game development is growing as game companies recognise that AI systems can replace hand-tuned difficulty parameters and rule-based player progression with data-driven systems that optimise for long-term engagement. Sweden strong gaming industry heritage, including companies such as Mojang, King, and DICE, provides Modulai with a natural target client base and a talent pool with combined gaming and technical expertise. Celonis: Celonis builds a process mining and execution management platform that uses machine learning to extract, visualise, and optimise business processes from event log data in enterprise systems including SAP, Oracle, Salesforce, and ServiceNow. The Munich company platform connects to enterprise software transaction records, reconstructs actual business process flows from data, identifies inefficiencies and compliance deviations, and provides AI-powered recommendations for process improvement.\n\nThe company raised approximately $1.4 billion including a $1 billion Series D round in 2021 from investors including Arena Holdings, Durable Capital, and T. Rowe Price, valuing it at $13 billion and making it one of Germany most valuable private technology companies. Celonis counts over 1,000 enterprise clients including Siemens, Uber, 3M, and Vodafone, with large deployments across order-to-cash, procure-to-pay, and accounts payable processes generating measurable working capital improvements and operational cost reductions.\n\nCelonis created the process mining software category and competes against SAP Signavio, IBM Process Mining, and Minit in a market it largely invented. The company has expanded from analytical process mining tools into execution management, embedding AI recommendations directly into enterprise workflows rather than producing reports for human review. This execution layer differentiates Celonis from pure analytics vendors and creates a stickier product that becomes embedded in operational processes rather than consumed as a standalone analysis tool.

Celonis got there first, launching in 2011 — that's 7 years of extra runway. Modulai didn't arrive until 2018. In AI, that kind of head start means more training data, deeper customer relationships, and a bigger talent moat.

Modulai has about 1-50 employees; Celonis has about 1000+. A bigger team usually means more revenue or heavier VC backing, but in AI, small teams can build at massive scale.

Yes — they're direct rivals. Both Modulai and Celonis compete in Enterprise AI, targeting many of the same buyers. If you're evaluating one, you should be looking at the other.