Peak AI vs Notion

Notion has a disclosed valuation of $11B, while Peak AI's valuation is not publicly available, making a direct size comparison difficult. Notion employs 2500 people.

Notion has raised more in total funding at $418M, compared to Peak AI's $119M — a gap of $299M. Combined, the two companies have completed 8 known funding rounds.

Notion leads with an Awaira Score of 91/100, while Peak AI sits at 70/100. That 21-point gap reflects real differences in funding, scale, and traction — it's not a vanity metric.

Peak AI was founded by Richard Potter in 2015. Notion was founded by Ivan Zhao in 2013. Visit each company's profile on Awaira for a full founder biography.

Peak AI: Peak AI builds a decision intelligence platform that integrates AI models into commercial business processes across retail, consumer goods, and supply chain operations. The Manchester-based company focuses on translating AI model outputs into actionable business decisions, embedding AI into workflows such as demand forecasting, inventory optimisation, and customer lifetime value prediction rather than delivering standalone analytical models.\n\nThe company raised approximately $119 million including a $75 million Series C led by SoftBank Vision Fund 2, representing one of the largest venture rounds for a Northern England technology company. Peak counts PepsiCo, Kookai, and Signet Jewelers among its enterprise clients, with the platform deployed across retail and FMCG operations in the UK, Europe, and North America. The company has been recognised as one of the UK government technology sector bodies most promising commercial AI applications.\n\nPeak competes in the enterprise decision intelligence market alongside DataRobot, C3.ai, and consultancy-backed platforms from Accenture and IBM. Its positioning in retail and supply chain AI gives it vertical focus that generalist ML platforms lack, while its Manchester base outside the London technology cluster creates a cost structure advantage for hiring and operating. The company has published proprietary benchmarks showing measurable inventory reduction and margin improvement for retail clients using its demand intelligence modules. Notion: Notion is a workspace productivity platform founded in 2013 that combines database management, document editing, and project management capabilities. The company has evolved from a note-taking application into an all-in-one workspace that integrates AI features for content generation, summarization, and automation. Notion's core product allows users to create customizable databases, wikis, and workflow systems without requiring extensive coding knowledge. The platform serves individual users, small teams, and enterprises seeking centralized workspace solutions. Notion's AI capabilities assist with writing, editing, and task automation, positioning it within the enterprise AI category. The company competes with tools like Microsoft Teams, Asana, Monday.com, and Confluence, differentiating through flexible database architecture and extensive customization options. Notion has achieved a valuation of $11.0 billion as a private company with $418 million in total funding. The company generates revenue through subscription tiers and enterprise licensing. Notable adoption spans startups, creative agencies, and Fortune 500 companies managing documentation and project workflows. Notion's growth trajectory reflects increasing demand for integrated workspace solutions combining collaboration, AI, and data management capabilities. Notion's differentiation lies in its block-based architecture that allows users to build customized workspaces combining databases, documents, and AI assistance without technical expertise. Notion operates in the Enterprise AI sector and is headquartered in United States. Founded in 2013 by Ivan Zhao, Notion has raised $418M in total funding, achieving a valuation of $11B as of its latest round. The company's funding journey includes a Seed of $2M in 2013, a Series A of $10M in 2017, a Series B of $50M in 2020, a Series C of $275M in 2021. The most recent round was led by Coatue Management. With approximately 2500 employees, Notion has established itself as a Private-stage player in the Enterprise AI market. The company holds an Awaira Score of 91/100, reflecting its strong position across valuation, funding trajectory, team scale, and market influence. Notion competes in a rapidly evolving segment alongside other Enterprise AI companies. Based in United States, Notion is part of a growing international AI ecosystem attracting talent and investment. The Enterprise AI space has attracted significant investment in recent years, with companies racing to capture enterprise and consumer demand for AI-powered solutions.

Notion got there first, launching in 2013 — that's 2 years of extra runway. Peak AI didn't arrive until 2015. In AI, that kind of head start means more training data, deeper customer relationships, and a bigger talent moat.

Peak AI has about 100-500 employees; Notion has about 2500. A bigger team usually means more revenue or heavier VC backing, but in AI, small teams can build at massive scale.

Yes — they're direct rivals. Both Peak AI and Notion compete in Enterprise AI, targeting many of the same buyers. If you're evaluating one, you should be looking at the other.