Sprinklr vs Canva

By valuation, Canva is the larger company at $42B versus $2.7B — a 15.6x difference. Size can also be measured by team: Sprinklr employs 4000 people while Canva has 7500 employees.

Canva has raised more in total funding at $589M, compared to Sprinklr's $428.5M — a gap of $160.5M. Combined, the two companies have completed 13 known funding rounds.

Canva leads with an Awaira Score of 95/100, while Sprinklr sits at 76/100. That 19-point gap reflects real differences in funding, scale, and traction — it's not a vanity metric.

Sprinklr was founded by Ragy Thomas in 2009. Canva was founded by Melanie Perkins in 2013. Visit each company's profile on Awaira for a full founder biography.

Sprinklr: Sprinklr is a publicly traded enterprise AI platform founded in 2009 and headquartered in India. The company operates in the enterprise software space, providing customer experience management (CXM) solutions powered by artificial intelligence. Sprinklr's platform integrates customer data across multiple channels—including social media, messaging apps, email, and web—to enable unified customer engagement and analytics. The core technology uses machine learning and natural language processing to automate customer service workflows, sentiment analysis, and experience personalization. The platform serves large enterprises across industries including retail, financial services, healthcare, and telecommunications. Notable applications include social listening, customer service automation, marketing orchestration, and employee experience management. Sprinklr went public in 2021 and currently maintains a valuation of $2.7 billion with total funding of $429 million raised to date. Competitively, Sprinklr positions itself against platforms like Salesforce, Adobe Experience Cloud, and Khoros in the CXM market. The company differentiates through its unified approach across customer touchpoints and social-first capabilities. Its growth trajectory reflects demand for integrated AI-driven customer experience solutions, though the company operates in an increasingly competitive landscape with well-established players. Revenue and profitability metrics continue to evolve post-IPO. Sprinklr uniquely combines social media intelligence with customer experience management in a unified AI platform targeting enterprise-scale operations. Canva: Canva is an Australian graphic design platform founded in 2013 that enables users to create visual content without design experience. The company operates a web and mobile-based design tool offering templates, stock images, fonts, and design elements for creating presentations, social media graphics, documents, and marketing materials. Canva's core technology applies artificial intelligence and machine learning to power design suggestions, background removal, magic write features, and content generation capabilities. The platform serves individual creators, small businesses, and enterprises through freemium and subscription models. As of recent valuations, Canva reached $42 billion in valuation with $589 million in total funding, making it one of Australia's most valuable private technology companies. The company positions itself in the enterprise AI category, integrating AI-powered features to streamline design workflows and democratize professional-quality content creation. Canva competes against Adobe's Creative Cloud suite, Figma for collaborative design, and various specialized design tools. The platform has expanded internationally with millions of users globally and serves multiple industries including education, marketing, and business operations. Canva's growth trajectory reflects strong market demand for accessible design tools, driven by increasing content creation needs across digital channels and remote work adoption. Canva combines accessible design democratization with AI-powered features to address the enterprise content creation market at scale.

Sprinklr got there first, launching in 2009 — that's 4 years of extra runway. Canva didn't arrive until 2013. In AI, that kind of head start means more training data, deeper customer relationships, and a bigger talent moat.

Sprinklr has about 4000 employees; Canva has about 7500. A bigger team usually means more revenue or heavier VC backing, but in AI, small teams can build at massive scale.

Yes — they're direct rivals. Both Sprinklr and Canva compete in Enterprise AI, targeting many of the same buyers. If you're evaluating one, you should be looking at the other.