Sprinklr vs Notion

By valuation, Notion is the larger company at $11B versus $2.7B — a 4.1x difference. Size can also be measured by team: Sprinklr employs 4000 people while Notion has 2500 employees.

Sprinklr has raised more in total funding at $428.5M, compared to Notion's $418M — a gap of $10.5M. Combined, the two companies have completed 10 known funding rounds.

Notion leads with an Awaira Score of 91/100, while Sprinklr sits at 76/100. That 15-point gap reflects real differences in funding, scale, and traction — it's not a vanity metric.

Sprinklr was founded by Ragy Thomas in 2009. Notion was founded by Ivan Zhao in 2013. Visit each company's profile on Awaira for a full founder biography.

Sprinklr: Sprinklr is a publicly traded enterprise AI platform founded in 2009 and headquartered in India. The company operates in the enterprise software space, providing customer experience management (CXM) solutions powered by artificial intelligence. Sprinklr's platform integrates customer data across multiple channels—including social media, messaging apps, email, and web—to enable unified customer engagement and analytics. The core technology uses machine learning and natural language processing to automate customer service workflows, sentiment analysis, and experience personalization. The platform serves large enterprises across industries including retail, financial services, healthcare, and telecommunications. Notable applications include social listening, customer service automation, marketing orchestration, and employee experience management. Sprinklr went public in 2021 and currently maintains a valuation of $2.7 billion with total funding of $429 million raised to date. Competitively, Sprinklr positions itself against platforms like Salesforce, Adobe Experience Cloud, and Khoros in the CXM market. The company differentiates through its unified approach across customer touchpoints and social-first capabilities. Its growth trajectory reflects demand for integrated AI-driven customer experience solutions, though the company operates in an increasingly competitive landscape with well-established players. Revenue and profitability metrics continue to evolve post-IPO. Sprinklr uniquely combines social media intelligence with customer experience management in a unified AI platform targeting enterprise-scale operations. Notion: Notion is a workspace productivity platform founded in 2013 that combines database management, document editing, and project management capabilities. The company has evolved from a note-taking application into an all-in-one workspace that integrates AI features for content generation, summarization, and automation. Notion's core product allows users to create customizable databases, wikis, and workflow systems without requiring extensive coding knowledge. The platform serves individual users, small teams, and enterprises seeking centralized workspace solutions. Notion's AI capabilities assist with writing, editing, and task automation, positioning it within the enterprise AI category. The company competes with tools like Microsoft Teams, Asana, Monday.com, and Confluence, differentiating through flexible database architecture and extensive customization options. Notion has achieved a valuation of $11.0 billion as a private company with $418 million in total funding. The company generates revenue through subscription tiers and enterprise licensing. Notable adoption spans startups, creative agencies, and Fortune 500 companies managing documentation and project workflows. Notion's growth trajectory reflects increasing demand for integrated workspace solutions combining collaboration, AI, and data management capabilities. Notion's differentiation lies in its block-based architecture that allows users to build customized workspaces combining databases, documents, and AI assistance without technical expertise. Notion operates in the Enterprise AI sector and is headquartered in United States. Founded in 2013 by Ivan Zhao, Notion has raised $418M in total funding, achieving a valuation of $11B as of its latest round. The company's funding journey includes a Seed of $2M in 2013, a Series A of $10M in 2017, a Series B of $50M in 2020, a Series C of $275M in 2021. The most recent round was led by Coatue Management. With approximately 2500 employees, Notion has established itself as a Private-stage player in the Enterprise AI market. The company holds an Awaira Score of 91/100, reflecting its strong position across valuation, funding trajectory, team scale, and market influence. Notion competes in a rapidly evolving segment alongside other Enterprise AI companies. Based in United States, Notion is part of a growing international AI ecosystem attracting talent and investment. The Enterprise AI space has attracted significant investment in recent years, with companies racing to capture enterprise and consumer demand for AI-powered solutions.

Sprinklr got there first, launching in 2009 — that's 4 years of extra runway. Notion didn't arrive until 2013. In AI, that kind of head start means more training data, deeper customer relationships, and a bigger talent moat.

Sprinklr has about 4000 employees; Notion has about 2500. A bigger team usually means more revenue or heavier VC backing, but in AI, small teams can build at massive scale.

Yes — they're direct rivals. Both Sprinklr and Notion compete in Enterprise AI, targeting many of the same buyers. If you're evaluating one, you should be looking at the other.