Typeform vs Notion

Notion has a disclosed valuation of $11B, while Typeform's valuation is not publicly available, making a direct size comparison difficult. Notion employs 2500 people.

Notion has raised more in total funding at $418M, compared to Typeform's $135M — a gap of $283M. Combined, the two companies have completed 5 known funding rounds.

Notion leads with an Awaira Score of 91/100, while Typeform sits at 68/100. That 23-point gap reflects real differences in funding, scale, and traction — it's not a vanity metric.

Typeform was founded by David Okuniev in 2012. Notion was founded by Ivan Zhao in 2013. Visit each company's profile on Awaira for a full founder biography.

Typeform: Typeform builds an interactive data collection and survey platform that uses AI to enhance form creation, response quality, and data analysis, with a conversational one-question-at-a-time interface that consistently achieves higher completion rates than traditional multi-field form designs. The Barcelona company platform is used for surveys, lead generation, customer feedback, research, and application forms by businesses across marketing, HR, and product teams.\n\nThe company raised approximately $135 million including a Series C round from investors including General Atlantic, Salesforce Ventures, and Index Ventures. Typeform has grown to serve over 120,000 paying customers globally and processes billions of form responses annually, with AI features including AI question generation, response summarisation, and conversational follow-up capabilities added to the platform in recent years. The company integrated VideoAsk, its video-based async conversation product, as a complementary data collection tool targeting recruitment and customer success use cases.\n\nTypeform competes in the online survey and form market against SurveyMonkey, Google Forms, and Jotform, with differentiation on user experience design and completion rate optimisation. The addition of AI content generation features positions Typeform against newer AI form builders while employing its established customer base and form data network. The company Barcelona headquarters places it at the centre of Spain growing technology sector, and its global customer base reflects strong international adoption across North America, Europe, and Latin America. Notion: Notion is a workspace productivity platform founded in 2013 that combines database management, document editing, and project management capabilities. The company has evolved from a note-taking application into an all-in-one workspace that integrates AI features for content generation, summarization, and automation. Notion's core product allows users to create customizable databases, wikis, and workflow systems without requiring extensive coding knowledge. The platform serves individual users, small teams, and enterprises seeking centralized workspace solutions. Notion's AI capabilities assist with writing, editing, and task automation, positioning it within the enterprise AI category. The company competes with tools like Microsoft Teams, Asana, Monday.com, and Confluence, differentiating through flexible database architecture and extensive customization options. Notion has achieved a valuation of $11.0 billion as a private company with $418 million in total funding. The company generates revenue through subscription tiers and enterprise licensing. Notable adoption spans startups, creative agencies, and Fortune 500 companies managing documentation and project workflows. Notion's growth trajectory reflects increasing demand for integrated workspace solutions combining collaboration, AI, and data management capabilities. Notion's differentiation lies in its block-based architecture that allows users to build customized workspaces combining databases, documents, and AI assistance without technical expertise. Notion operates in the Enterprise AI sector and is headquartered in United States. Founded in 2013 by Ivan Zhao, Notion has raised $418M in total funding, achieving a valuation of $11B as of its latest round. The company's funding journey includes a Seed of $2M in 2013, a Series A of $10M in 2017, a Series B of $50M in 2020, a Series C of $275M in 2021. The most recent round was led by Coatue Management. With approximately 2500 employees, Notion has established itself as a Private-stage player in the Enterprise AI market. The company holds an Awaira Score of 91/100, reflecting its strong position across valuation, funding trajectory, team scale, and market influence. Notion competes in a rapidly evolving segment alongside other Enterprise AI companies. Based in United States, Notion is part of a growing international AI ecosystem attracting talent and investment. The Enterprise AI space has attracted significant investment in recent years, with companies racing to capture enterprise and consumer demand for AI-powered solutions.

Typeform got there first, launching in 2012 — that's 1 year of extra runway. Notion didn't arrive until 2013. In AI, that kind of head start means more training data, deeper customer relationships, and a bigger talent moat.

Typeform has about 100-500 employees; Notion has about 2500. A bigger team usually means more revenue or heavier VC backing, but in AI, small teams can build at massive scale.

Yes — they're direct rivals. Both Typeform and Notion compete in Enterprise AI, targeting many of the same buyers. If you're evaluating one, you should be looking at the other.