Realeyes

Realeyes's valuation is not publicly disclosed.

Investor information for Realeyes is not publicly available at this time.

No public funding round data is currently available for Realeyes.

Realeyes has approximately 100-500 employees.

Realeyes develops emotion AI and attention measurement technology that uses facial coding and computer vision to analyse viewer emotional responses to video content, providing advertising effectiveness measurement, content testing, and attention analytics to media companies, advertisers, and market research firms. The Tallinn-founded company uses webcam-based facial analysis to measure emotional engagement, confusion, and attention in real time during content viewing sessions.\n\nThe company raised approximately $30 million in venture funding from investors including Draper Esprit and Karma Ventures. Realeyes counts major advertising agencies and brand marketers including Unilever, Ford, and Coca-Cola among clients that use the platform to pre-test advertising creative and predict viewership attention before campaign launch. The company has published research on the correlation between emotional engagement measured by its technology and downstream advertising recall and purchase intent metrics.\n\nRealeyes competes in the emotion AI and attention measurement market alongside Affectiva, iMotions, and Tobii, as well as survey-based advertising research methods from Nielsen and Kantar. Privacy regulation changes, particularly browser and device restrictions on third-party cookies and the deprecation of persistent user tracking, create both challenges and opportunities for camera-based attention measurement as an alternative metric for advertising effectiveness. The company Estonian origin reflects the deep computer vision research community at Tartu University that has supplied technical talent across the Estonian technology sector.