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Realeyes

Updated Mar 24, 2026

Everything you need to know about Realeyes — from their $30M in funding to who's backing them.

🇪🇪EstoniaSeries CComputer Vision

Out of 100

🇪🇪

HQ

Estonia

🗓

Founded

2007

💰

Raised

$30M

🏷️

Stage

Series C

👥

Team

100-500

Realeyes develops emotion AI and attention measurement technology that uses facial coding and computer vision to analyse viewer emotional responses to video content, providing advertising effectiveness measurement, content testing, and attention analytics to media companies, advertisers, and market research firms. The Tallinn-founded company uses webcam-based facial analysis to measure emotional

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Key Facts

  • Realeyes has raised a total of $30M in disclosed funding across 4 funding rounds.
  • Realeyes was founded in 2007 by Mihkel Jäätma and is headquartered in Estonia.
  • Realeyes employs approximately 100-500 people.
  • Realeyes operates in the Computer Vision category and is currently at the Series C stage.
  • Realeyes has an Awaira Score of 48/100, ranking it among the tracked AI companies on Awaira.
  • Realeyes's most recent funding round was a Series C of $16.5M closed in June 2011.

Source: Awaira · Updated Mar 24, 2026

N/A

Post-money

$30M

All rounds

48/100

2007

100-500 employees

Strengths

Large team of 100-500+ employees

Established market presence (founded 2007)

Late-stage with proven business model

Considerations

!

Valuation not publicly disclosed

Analysis based on publicly available data. Not investment advice.

4

Total Rounds

$7.5M

Avg Round Size

4.1yr

Funding Span

Realeyes raised 4 rounds over 4.1 years, averaging $7.5M per round — a pace of roughly one round every 12 months.

⚠️ ESTIMATE
💵Est. Annual Revenue
$5M–$20M estimated ARR

Awaira estimate based on public data. Not financial advice.

How does Realeyes stack up against competitors?

MetricRealeyesTrax RetailSenseTimeMegvii
Awaira Score48/10084/10082/10080/100
Total Raised$30M$900M$2.82B$1.4B
ValuationN/A$2B$11.1B$4B
StageSeries CSeries FPublicPrivate
Founded2007201020142011
Employees100-500500-10001000+1000+
Country🇪🇪🇸🇬🇨🇳🇨🇳
M

Mihkel Jäätma

Founder & CEO

View founder profile →
StageSeries C
Employees100-500
Country🇪🇪 Estonia
Connect
Inactive
4 rounds
Series CLatest

$16.5M

Jun 2011

Series B

$8.4M

Feb 2010

Series A

$3.6M

Oct 2008

Seed

$1.5M

Jun 2007

Frequently Asked Questions

What is Realeyes's valuation?
No public valuation has been disclosed yet. The company operates in the Computer Vision space and may reveal this in a future round.
Who invested in Realeyes?
No confirmed investors have been publicly linked to this company yet. This section will be updated when new data surfaces.
When did Realeyes last raise funding?
A Series C of $16.5M represents the most recent capital raise in June 2011.
How many employees does Realeyes have?
The team is roughly 100-500 people, headquartered in Estonia.
What does Realeyes do?
Realeyes develops emotion AI and attention measurement technology that uses facial coding and computer vision to analyse viewer emotional responses to video content, providing advertising effectiveness measurement, content testing, and attention analytics to media companies, advertisers, and market research firms. The Tallinn-founded company uses webcam-based facial analysis to measure emotional engagement, confusion, and attention in real time during content viewing sessions. Founded in 2007, Realeyes is categorized under Computer Vision.
Who founded Realeyes?
Mihkel Jäätma established the company in 2007. It's based in Estonia. Mihkel Jäätma serves as Founder & CEO.
Is Realeyes profitable?
Profitability details aren't publicly disclosed. The company has raised $30M in total funding and is currently at the Series C stage.
Where is Realeyes headquartered?
Headquarters are in Estonia 🇪🇪. The company operates in the Computer Vision sector and was established in 2007.
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