Canva vs Highspot

By valuation, Canva is the larger company at $42B versus $3.5B — a 12x difference. Size can also be measured by team: Canva employs 7500 people while Highspot has 1500 employees.

Highspot has raised more in total funding at $654M, compared to Canva's $589M — a gap of $65M. Combined, the two companies have completed 13 known funding rounds.

Canva leads with an Awaira Score of 95/100, while Highspot sits at 80/100. That 15-point gap reflects real differences in funding, scale, and traction — it's not a vanity metric.

Canva was founded by Melanie Perkins in 2013. Highspot was founded by Robert Wahbe in 2012. Visit each company's profile on Awaira for a full founder biography.

Canva: Canva is an Australian graphic design platform founded in 2013 that enables users to create visual content without design experience. The company operates a web and mobile-based design tool offering templates, stock images, fonts, and design elements for creating presentations, social media graphics, documents, and marketing materials. Canva's core technology applies artificial intelligence and machine learning to power design suggestions, background removal, magic write features, and content generation capabilities. The platform serves individual creators, small businesses, and enterprises through freemium and subscription models. As of recent valuations, Canva reached $42 billion in valuation with $589 million in total funding, making it one of Australia's most valuable private technology companies. The company positions itself in the enterprise AI category, integrating AI-powered features to streamline design workflows and democratize professional-quality content creation. Canva competes against Adobe's Creative Cloud suite, Figma for collaborative design, and various specialized design tools. The platform has expanded internationally with millions of users globally and serves multiple industries including education, marketing, and business operations. Canva's growth trajectory reflects strong market demand for accessible design tools, driven by increasing content creation needs across digital channels and remote work adoption. Canva combines accessible design democratization with AI-powered features to address the enterprise content creation market at scale. Highspot: Highspot is an enterprise AI platform founded in 2012 that specializes in sales enablement and content management for large organizations. The company provides AI-powered solutions designed to help sales teams improve productivity, deal closure rates, and revenue outcomes through intelligent content recommendations, coaching insights, and sales process optimization. Highspot's core platform integrates with existing CRM systems and sales workflows, applying machine learning to surface relevant sales collateral, competitive intelligence, and coaching guidance to frontline sales representatives. The platform analyzes sales activities, customer interactions, and deal outcomes to deliver personalized recommendations and identify skill gaps within sales organizations. The company has achieved a $3.5 billion valuation following $654 million in total funding across multiple rounds, currently in Series F stage. Its customer base includes Fortune 500 enterprises across financial services, technology, healthcare, and manufacturing sectors. Highspot competes in the growing sales enablement and revenue intelligence market alongside platforms like Seismic, Outreach, and traditional CRM vendors expanding into AI-driven capabilities. The company has demonstrated consistent growth within the enterprise segment, driven by increasing demand for AI applications that directly impact revenue operations. Its positioning focuses on combining content management with predictive analytics and coaching capabilities. Highspot combines sales enablement with AI-driven coaching and content intelligence to directly influence revenue outcomes rather than serving purely operational functions.

Highspot got there first, launching in 2012 — that's 1 year of extra runway. Canva didn't arrive until 2013. In AI, that kind of head start means more training data, deeper customer relationships, and a bigger talent moat.

Canva has about 7500 employees; Highspot has about 1500. A bigger team usually means more revenue or heavier VC backing, but in AI, small teams can build at massive scale.

Yes — they're direct rivals. Both Canva and Highspot compete in Enterprise AI, targeting many of the same buyers. If you're evaluating one, you should be looking at the other.