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Freshworks vs Canva

Side-by-side on valuation, funding, investors, founders & more

Comparison updated: April 2026

Canva is valued at $42B — more than 3x Freshworks's $3.2B.

Head-to-Head Verdict

Canva leads on 3 of 5 metrics

Freshworks

1 win

-Valuation
-Funding
-Awaira Score
=Team Size
+Experience

Canva

3 wins

+Valuation
+Funding
+Awaira Score
=Team Size
-Experience

Key Numbers

Valuation
$3.2B
$42B
Total Funding
$400M
$589M
Awaira Score
76/100
95/100
Employees
7500
7500
Founded
2010
2013
Stage
Public
Private
FreshworksCanva
Freshworks logo
Freshworks

🇺🇸 United States · Girish Mathrubootham

PublicEnterprise AIEst. 2010

Valuation

$3.2B

Total Funding

$400M

Awaira Score76/100

7500 employees

Full Freshworks Profile →
Winner
Canva logo
Canva

🇦🇺 Australia · Melanie Perkins

PrivateEnterprise AIEst. 2013

Valuation

$42B

Total Funding

$589M

Awaira Score95/100

7500 employees

Full Canva Profile →
Market Context

Both companies compete in the Enterprise AI space, though from different geographies — Freshworks in United States and Canva in Australia. Different stages (Public vs Private) mean these companies face fundamentally different operational priorities.

🔬

Analyst Summary

Built from real data · Updated April 2026

Companies

Within Enterprise AI, Freshworks and Canva rank among the most closely watched rivals. Freshworks is a publicly traded enterprise software company founded in 2010 that provides customer engagement and business operations platforms. Canva is an Australian graphic design platform founded in 2013 that enables users to create visual content without design experience.

Funding & Valuation

Canva commands a $42B valuation — roughly 13x that of Freshworks at $3.2B, a gap that underscores their different scales. Freshworks has raised $400M while Canva has raised $589M, keeping their war chests in the same ballpark.

Growth Stage

Established in 2010, Freshworks has a modest 3-year head start over Canva (2013). Growth stages differ: Freshworks (Public) versus Canva (Private), a distinction that matters for both deal structure and competitive positioning. On headcount, Freshworks reports 7500 employees and Canva reports 7500.

Geography & Outlook

Freshworks operates out of 🇺🇸 United States while Canva is based in 🇦🇺 Australia, giving each a distinct home-market advantage. Canva scores 95 on Awaira's composite index versus Freshworks's 76, a wide margin reflecting substantially stronger fundamentals. Under Girish Mathrubootham and Melanie Perkins respectively, both companies continue to chart aggressive growth paths.

Funding Velocity

Freshworks

Total Rounds6
Avg. Round Size$39.2M
Funding Span9.9 yrs

Canva

Total Rounds7
Avg. Round Size$78.8M
Funding Span8.9 yrs

Funding History

Freshworks has completed 6 funding rounds, while Canva has gone through 7. Freshworks's most recent round was a IPO, compared to Canva's Series F ($200M). Freshworks is at Public while Canva is at Private — different points in their growth trajectory.

Team & Scale

Team sizes are in the same ballpark: Freshworks has about 7500 people and Canva has around 7500. Freshworks has a 3-year head start, founded in 2010 vs Canva's 2013. Geographically, they're in different markets — Freshworks operates out of United States and Canva from Australia.

Metrics Comparison

MetricFreshworksCanva
💰Valuation
$3.2B
$42BWINS
📈Total Funding
$400M
$589MWINS
📅Founded
2010
2013WINS
🚀Stage
Public
Private
👥Employees
7500
7500
🌍Country
United States
Australia
🏷️Category
Enterprise AI
Enterprise AI
Awaira Score
76
95WINS

Key Differences

💰

Valuation gap: Canva is valued 13x higher ($42B vs $3.2B)

📈

Funding gap: Canva has raised $189M more ($589M vs $400M)

📅

Market experience: Freshworks has 3 years more (founded 2010 vs 2013)

🚀

Growth stage: Freshworks is at Public vs Canva at Private

🌍

Market base: 🇺🇸 Freshworks (United States) vs 🇦🇺 Canva (Australia)

⚔️

Direct competitors: Both operate in the Enterprise AI market segment

Awaira Score: Canva scores 95/100 vs Freshworks's 76/100

Which Should You Choose?

Use these signals to make the right call

Freshworks logo

Choose Freshworks if…

  • More market experience — founded in 2010
  • United States-based for regional compliance or proximity
  • Freshworks is a publicly traded enterprise software company founded in 2010 that provides customer engagement and business operations platforms
Canva logo

Choose Canva if…

Top Pick
  • Higher Awaira Score — 95/100 vs 76/100
  • More established by valuation ($42B)
  • Stronger investor backing — raised $589M
  • Australia-based for regional compliance or proximity
  • Canva is an Australian graphic design platform founded in 2013 that enables users to create visual content without design experience

Funding History

Freshworks raised $400M across 6 rounds. Canva raised $589M across 7 rounds.

Freshworks

IPO

Oct 2021

Series E

Jan 2020

Lead: Sequoia Capital

$80M

Series D

Jan 2018

Lead: CapitalG

$60M

Series C

Jan 2015

Lead: Sequoia Capital

$50M

Series B

Apr 2012

Lead: Google Capital

$5M

Series A

Dec 2011

Lead: Accel

$1M

Canva

Series F

Dec 2021

Lead: Fidelity Management & Research Company

$200M

Series E

Apr 2021

Lead: T. Rowe Price

$200M

Series D

Jan 2019

Lead: Dragoneer Growth Investors

$70M

Series C

Jan 2017

Lead: Benchmark

$60M

Series B

Jan 2015

Lead: Sequoia Capital

$15M

Series A

Jan 2014

Lead: Bessemer Venture Partners

$3.6M

Seed

Jan 2013

$3M

Investor Comparison

Shared Investors2
Sequoia CapitalAccel

Unique to Freshworks

CapitalGGoogle Capital

Unique to Canva

Fidelity Management & Research CompanyBlackbird VenturesT. Rowe PriceDragoneer Growth InvestorsBenchmarkSapphire Ventures

Users Also Compare

FAQ — Freshworks vs Canva

Is Freshworks bigger than Canva?
By valuation, Canva is the larger company at $42B versus $3.2B — a 13x difference. Size can also be measured by team: Freshworks employs 7500 people while Canva has 7500 employees.
Which company raised more funding — Freshworks or Canva?
Canva has raised more in total funding at $589M, compared to Freshworks's $400M — a gap of $189M. Combined, the two companies have completed 13 known funding rounds.
Which company has a higher Awaira Score?
Canva leads with an Awaira Score of 95/100, while Freshworks sits at 76/100. That 19-point gap reflects real differences in funding, scale, and traction — it's not a vanity metric.
Who founded Freshworks vs Canva?
Freshworks was founded by Girish Mathrubootham in 2010. Canva was founded by Melanie Perkins in 2013. Visit each company's profile on Awaira for a full founder biography.
What does Freshworks do vs Canva?
Freshworks: Freshworks is a publicly traded enterprise software company founded in 2010 that provides customer engagement and business operations platforms. The company develops cloud-based solutions including Freshdesk (customer support), Freshsales (CRM), Freshservice (IT service management), and Freshchat (conversational AI). These products incorporate AI capabilities for automation, predictive analytics, and intelligent routing to streamline customer service operations and sales workflows. The platform serves mid-market to enterprise customers across various industries including SaaS, technology, healthcare, and financial services. Freshworks went public on NASDAQ in October 2021 with a valuation of $3.2 billion. The company has raised $400 million in total funding across its lifecycle. In the competitive enterprise AI landscape, Freshworks positions itself against established players like Salesforce and Zendesk by offering modular, affordable cloud solutions with embedded AI features. Its approach emphasizes ease of implementation and user accessibility rather than complexity. The company has demonstrated consistent growth through both organic expansion and strategic acquisitions. Its multi-product suite enables cross-selling opportunities and increased customer lifetime value. Freshworks serves over 50,000 customers globally and maintains headquarters in San Francisco with significant development operations in India, reflecting its offshore-first business model for cost efficiency. Freshworks bundles multiple enterprise functions (support, sales, IT service management) with AI capabilities at lower price points than traditional competitors, targeting mid-market customers. Canva: Canva is an Australian graphic design platform founded in 2013 that enables users to create visual content without design experience. The company operates a web and mobile-based design tool offering templates, stock images, fonts, and design elements for creating presentations, social media graphics, documents, and marketing materials. Canva's core technology applies artificial intelligence and machine learning to power design suggestions, background removal, magic write features, and content generation capabilities. The platform serves individual creators, small businesses, and enterprises through freemium and subscription models. As of recent valuations, Canva reached $42 billion in valuation with $589 million in total funding, making it one of Australia's most valuable private technology companies. The company positions itself in the enterprise AI category, integrating AI-powered features to streamline design workflows and democratize professional-quality content creation. Canva competes against Adobe's Creative Cloud suite, Figma for collaborative design, and various specialized design tools. The platform has expanded internationally with millions of users globally and serves multiple industries including education, marketing, and business operations. Canva's growth trajectory reflects strong market demand for accessible design tools, driven by increasing content creation needs across digital channels and remote work adoption. Canva combines accessible design democratization with AI-powered features to address the enterprise content creation market at scale.
Which company was founded first?
Freshworks got there first, launching in 2010 — that's 3 years of extra runway. Canva didn't arrive until 2013. In AI, that kind of head start means more training data, deeper customer relationships, and a bigger talent moat.
Which company has more employees?
Both Freshworks and Canva report about 7500 employees. Team size is a rough proxy for scale, but lean AI companies routinely punch above their headcount.
Are Freshworks and Canva competitors?
Yes — they're direct rivals. Both Freshworks and Canva compete in Enterprise AI, targeting many of the same buyers. If you're evaluating one, you should be looking at the other.

Bottom Line

Canva has a clear lead here — Awaira Score of 95 vs Freshworks's 76. The difference comes down to funding depth and strategic focus.

Who Should You Watch?

Canva is in the stronger position — better score and deeper pockets. But Freshworks has room to surprise, especially if they land a marquee investor. Follow both profiles on Awaira to track funding rounds, team changes, and score updates.

Deep Dive